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Archive for February, 2010

Wales comes to London for St David’s Day

Friday, February 26th, 2010

When the cranes pulled into the tiny streets surrounding Golden Square in central London, we had less than 24 hours to transform the patch of green into a Welsh Farmers’ Market to mark St David’s Day. After days of rain, it was actually sunny… famous last words!  As the stalls were erected, electric cables laid, generators winched into place and display fridges wheeled under stall tarpaulins, the stair-rod rain arrived and continued to bucket it down well into the night.  

Trudging home with soggy feet but our spirits high, we all prayed for sunshine the following day for the actual event. We weren’t to be disappointed; at 5.30am as we hand-delivered hampers overflowing with Welsh delicacies to London-based radio stations, we were overjoyed to see the sun come out as the day broke.

Later that morning, as Westminster City Council completed their stringent environmental health checks of the 21 stalls, Londoners flocked to sample the lamb, soups, fudge, brownies, sausages, smoked meat, pate, cheese and a plethora of other award-winning food on offer; stocking up on every possible edible item, in time for St David’s Day on 1 March. The market was buzzing from start to finish with many of the producers selling out before the day’s end.

Star-struck at the Elle Style Awards

Tuesday, February 23rd, 2010

Our very own Lucy & Anais work it for the cameras

Last night London’s most stylish movers and shakers painted the town red for the 13th ELLE Style Awards at the grand Connaught Rooms, London. The Godiva team were thrilled (and a little star-struck) to attend and spy on all of our favourite fashion designers, Hollywood stars, models and singers in one room! Here’s our access all areas snapshot of the evening…

We arrived just in the nick of time to see Kylie Minogue’s whirlwind entrance and get our Godiva hostesses dressed in their fabulous sequinned outfits as the awards began. Chocolates were served to the great and the good of the fashion industry whilst we listened in on the evening’s gossip. Sarah Brown was inseparable from her new BFF Naomi Campbell, Alexa Chung (wearing hot-off-the-catwalk Chanel) chatted with Henry Holland, and Daisy Lowe danced like there was no tomorrow with Pixie Geldof. Mary-Kate and Ashley Olsen glumly refused to try any Godiva, but Rosie Huntington-Whitely (the new US face of Godiva) posed with our lovely hostesses for press shots like a true pro.

Check out the red carpet and after-party shots here. We’re already planning our outfits for next year!

Elegant Touch at J. Maskrey London Fashion Week Show

Sunday, February 21st, 2010

After a five-year absence from London Fashion Week, J. Maskrey, a.k.a the ‘queen of crystals’, reclaimed her throne as the diamante diva with a show that thrilled its audience.  The models were dripping in crystal tattoos, sheer tops, heavily-crocheted, thigh-skimming skirts, long gloves and bondage slat dresses. To complement her ornate, original designs, J. Maskrey created unique Elegant Touch embellished nails which captivated the fashion crowd.

Elegant Touch was the official nail sponsor of the J. Maskrey show, with nail techs backstage applying the intricate crystal designs to all of the models. The models’ nails glimmered down the catwalk with the beaded drop nails swaying as they sashayed down the runway. Beauty journalists including Grazia, Vogue, Company, Elle and some top fashion bloggers were just a few of the stylistas to covet the one-off finger-tip creations.