After all the buzz around our social media-based campaign for Cadbury Creme Egg Twisted, we were approached a little while ago by the organisers of the Reputation Online Awards and asked to enter. We duly did (rude not to, we thought!) and this week we found out that we’re a finalist – hurrah! We’ve got to wait until September to find out if we’ve won, but rest assured we’ll be blogging and tweeting about it if we bring home the gong.
That, coupled with a really interesting meeting we’ve just come out of with E-Social Media, has started me thinking about managing and building brand reputation in the online space. Whilst our campaign for Cadbury was hugely successful, I think it’s fair to say that we’re a little behind the curve when it comes to looking after Focus PR’s own online presence (as is often the case with agencies, we’re much more focused on doing it for clients!).
Yes, we’re blogging, tweeting, have a profile on LinkedIn and use Vimeo to showcase films of our work, but there’s a lot more work to do in terms of connecting better with anyone out there who might want to start a conversation with us, and who we’d love to speak to.Â
It would be really interesting to hear your views on effective use of social media for reputation building. Who does it best? Which tools work for you? Any mistakes you’ve made which have really helped you learn and improve? All comments welcome.
Must dash – got a new Focus PR social media strategy to develop before the board meeting next week!
