Christmas in July 2011 from Focus PR on Vimeo.
We recently held our annual ‘Christmas in July’ media event to showcase clients’ products for the second half of the year but, to stand out from the crowd, we ditched the fake snow and mince pies and plumped for a village fete theme. Over 80 journalists flocked to Portland Place to source stories and products, many of them visiting a wide range of similar Christmas events the same day which they admitted often blur into one by 5pm! Not only did they love our candy floss, lucky dip and other attractions, they also went away armed with a wide range of new material. As one journalist from The Sun commented, “Yours is my fifth Christmas in July event today, and by far the most fun and memorable”.
Notable highlights were UKTV inviting new client London Basement Company to be a part of a new series they’re filming, ITV1′s LK Today looking to feature ShoeDazzle’s co-founder Kim Kardashian when the UK website officially launches in September and masses of interest from beauty writers in the new products from clients such as Eylure, Collection 2000 and Elegant Touch.
Have a look at this film to get a flavour of the event.
