111 Harley Street, one of the longest-established and leading private clinics for cosmetic treatments in the heart of the UK’s medical community, has appointed us to handle public relations for its burgeoning clinic and for an exciting product range launch planned for early 2012. We will run a campaign which manages the brand’s reputation and increases awareness amongst the consumer target group.
Founded and headed up by Dr Yannis Alexandrides (M.D. F.A.C.S.), who trained in America and is one of the UK’s most exciting certified plastic surgeons practising today, 111 Harley Street offers the very latest and most wide-ranging non-invasive and surgical treatments to its clients. Bespoke consultations and treatment plans married with unparalleled customer service ensure an exceptional experience, from consultation to recovery. Dr Alexandrides is notably the only plastic surgeon able to perform the pioneering Y face lift in the UK (further information to be released).
“We are very much looking forward to working with Focus PR and using the team’s knowledge to build our brand in the luxury lifestyle, health and beauty media,” says Dr Alexandrides.
Hilary Meacham, managing director, Focus PR said, “We can’t wait to kick start our campaign with 111 Harley Street. Our focus is to build the reputation of this world class clinic and raise its profile amongst the right consumers. We are confident that our media activity will boost consultations and subsequent bookings whilst positioning the company as one of the UK’s most reputable cosmetic surgery clinics.”
111 Harley Street can be found at 111 Harley Street, London, W1G 6AW and at new clinic 1 Devonshire Place, London, W1G 6HH. Customer enquiries: 0845 222 5111.
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For further information on 111 Harley Street, please contact Bryony Johnson, Caroline Reincke or Rhiannon Winfield on 020 7845 6600 or 111harleystreet@focuspr.co.uk.
Chloe Butcher
