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Scotch on the rocks as Maker’s Mark goes to Edinburgh

Wednesday, July 27th, 2011

For the fourth leg of the Maker’s + the Machine Wax Lyrical Tour, we found ourselves in sunny Edinburgh. The task of serving Kentucky Bourbon to a bunch of Scotch whisky drinkers doesn’t sound too easy, so it was with a little trepidation and a lot of determination that we packed up our red wigs and vending machine to head to both the Grassmarket and George Street in the heart of Edinburgh city centre.

For three days the Maker’s Mark vending machine popped up to offer passers by a choice of three premium bourbon cocktails all made by our secret bartender hidden inside. We served over 1,000 cocktails and had almost 100% positive feedback on the drink, which was no mean feat under the circumstances! Passers-by took to Twitter to post photos of our one-of-a-kind vending machine, while sipping Kentucky Champagne by the beautiful backdrop of Edinburgh castle.

Big thanks to the lovely locals for giving us such a great reception. You’re welcome in Kentucky anytime!

Village fete theme puts a new twist on Christmas in July media event

Tuesday, July 26th, 2011

Christmas in July 2011 from Focus PR on Vimeo.

We recently held our annual ‘Christmas in July’ media event to showcase clients’ products for the second half of the year but, to stand out from the crowd, we ditched the fake snow and mince pies and plumped for a village fete theme.  Over 80 journalists flocked to Portland Place to source stories and products, many of them visiting a wide range of similar Christmas events the same day which they admitted often blur into one by 5pm!  Not only did they love our candy floss, lucky dip and other attractions, they also went away armed with a wide range of new material.  As one journalist from The Sun commented, “Yours is my fifth Christmas in July event today, and by far the most fun and memorable”.

Notable highlights were UKTV inviting new client London Basement Company to be a part of a new series they’re filming, ITV1′s LK Today looking to feature ShoeDazzle’s co-founder Kim Kardashian when the UK website officially launches in September and masses of interest from beauty writers in the new products from clients such as Eylure, Collection 2000 and Elegant Touch.

Have a look at this film to get a flavour of the event.

Harveys Half Hour goes to Hampton Court

Thursday, July 14th, 2011

Last week Harveys got into the summer spirit by providing visitors to the Swinging Sixties Tent at Hampton Court Palace Flower Show with a refreshing sample of Harveys Bristol Cream over ice with a slice of orange. The UK’s best-loved sherry proved the perfect accompaniment to celebrity gardener David Domoney’s ‘Catwalk in Bloom’, a fashion-flower fusion which showcased Great British clothes to the popular beats of The Who and other sixties icons. The retro drink went down a treat with the audience who were sampling almost faster than we could prepare them – bringing the total number sampled to over 15,000 over the six-day show!

Once visitors had taken some time to revive at the Harveys vintage garden, they went on to enjoy some of the other show highlights, including floristry demonstrations, the RHS edible garden and the highly esteemed show awards, all within the picturesque setting of Henry VIII’s former seat of power, Hampton Court Palace. For gardening gurus there was a wealth of knowledge to be gleaned from the hundreds of professionals and a wide range of plants, garden accessories and ingenious tools of the trade to be purchased.   

 Harveys Bristol Cream will be making its next appearance at the Ideal Home Show Christmas. For more details on how to best enjoy Harveys, inspiration for your Harveys Half Hour and to be in with a chance to win a bottle of Harveys Bristol Cream please visit www.harveyshalfhour.co.uk.