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Archive for the ‘Luxury & Lifestyle’ Category

Karl Lagerfeld draws the crowds at colette

Monday, September 19th, 2011

Last week Karl Lagerfeld lent his artistic flair to the launch of Orrefors by Karl Lagerfeld in colette, Paris.

You can view a film of his inspiring and instore appearance here.

His first-ever glass collection with Orrefors launched here in the UK at Harrods on 15 September.

To find out more about the beautiful range, read our earlier blog post.

 

Village fete theme puts a new twist on Christmas in July media event

Tuesday, July 26th, 2011

Christmas in July 2011 from Focus PR on Vimeo.

We recently held our annual ‘Christmas in July’ media event to showcase clients’ products for the second half of the year but, to stand out from the crowd, we ditched the fake snow and mince pies and plumped for a village fete theme.  Over 80 journalists flocked to Portland Place to source stories and products, many of them visiting a wide range of similar Christmas events the same day which they admitted often blur into one by 5pm!  Not only did they love our candy floss, lucky dip and other attractions, they also went away armed with a wide range of new material.  As one journalist from The Sun commented, “Yours is my fifth Christmas in July event today, and by far the most fun and memorable”.

Notable highlights were UKTV inviting new client London Basement Company to be a part of a new series they’re filming, ITV1′s LK Today looking to feature ShoeDazzle’s co-founder Kim Kardashian when the UK website officially launches in September and masses of interest from beauty writers in the new products from clients such as Eylure, Collection 2000 and Elegant Touch.

Have a look at this film to get a flavour of the event.

Rolls-Royce Motor Cars continue centenary celebrations

Tuesday, July 19th, 2011

2011 marks 100 years since the introduction of the Spirit of Ecstasy, the famous ‘flying lady’ who adorns the front of every Rolls-Royce Motor Car.

Last week, Focus PR and a selection of journalists travelled to the Rolls-Royce headquarters and factory in Goodwood to see 100 beautiful Rolls-Royce motor cars from 1911 to the present on display, giving a rare insight into the transformation of the historic car over the past 100 years.

As part of the celebrations to mark the centenary of the Spirit of Ecstasy, Rolls-Royce owners and enthusiasts from around the country drove their cars and joined in the celebrations at the plant. All the visitors  enjoyed a grand picnic and classic afternoon tea as well as a tour of the manufacturing plant. The day was topped off by a historic line up and parade lap at Goodwood Motor Circuit of all the beautiful cars from past and present.

We were also able to give the media an exclusive look at some of the images taken by Rankin, commissioned to celebrate the centenary and exploring Rankin’s contemporary interpretation of the iconic Spirit of Ecstasy.