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My first month at Focus PR has been action-packed, exciting and a challenge.  One of the first projects I have got my teeth stuck into is an inaugural event celebrating Welsh lamb coming into season.  A World of Welsh Lamb is a culinary extravaganza which will see six top chefs serving six signature Welsh lamb dishes on Wednesday lunchtimes between 8 September and 13 October in the heart of the square mile at The Butcher in Leadenhall Market. 

I’ve loved every minute of it.  I’ve spent the last three weeks talking to some of London’s finest chefs including Francesco Mazzel from L’Anima and Joe Gray from Kenza to entice them to take part in this exciting event.   The results of the team’s efforts speak for themselves.  Our line-up consists of:

• 8 September – Andre Garret, Galvin at Windows
• 15 September – Joe Gray, Kenza Restaurant (part of the Levant Group), cooking Muhammar
• 22 September – Sophie Wright of UKTV’s Market Kitchen, BBC Food Poker, ITV Daily Cooks fame
• 29 September – Anthony Demetre, Arbutus and Wild Honey, cooking slow cooked shoulder of Elwy Valley lamb with white coco beans
• 6 October – Francesco Mazzel, L’Anima, cooking Lamb Salmoriglio with Quinoa
• 13 October – Cyrus Todiwala, Café Spice Namaste cooking Kharu Gos

I’ve also been in the thick of the media liaison campaign, speaking daily with journalists from numerous London newspapers and magazines, as well as foodie titles and bloggers to secure editorial. 

If I’ve whet your appetite, make sure you are there between 12 and 2pm to sample the very best in Welsh Lamb.  Look forward to seeing you there!

Tags: consumer event, Focus PR, Leadenhall Market, World of Welsh Lamb

This entry was posted on Saturday, August 28th, 2010 at 10:32 am and is filed under Food & Drink. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.