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Digital media and the arts

April 27th, 2012

Having recently reached the six-month milestone at Focus PR I have now become fully immersed into the world of consumer lifestyle PR.  Prior to starting my role as a team assistant I completed an MA in Art Business at Sotheby’s Institute.   My dissertation was an examination of the role that digital media plays in the business strategies of several companies operating in the secondary art market.  Read the rest of this entry »

Lavazza, Wimbledon, Italy and bloggers!

April 20th, 2012

Lavazza is launching the inaugural ‘Coffee, Set, Match’ blogger challenge next week with a grand slam prize of two tickets to the Wimbledon Championships and a trip for two to the home of Italy’s favourite coffee, Turin – on us! 

Our coffee championship will be kicking off at London Coffee Festival to celebrate the second anniversary of Lavazza being the ‘Official Coffee of the Wimbledon Championships’. The first 20 Lavazza coffee fans to take us up on the offer will get a whole host of Lavazza goodies including a limited-edition, specially designed Wimbledon A Modo Mio coffee machine to act as their doubles partner throughout the challenge and beyond. 

Using their coffee knowhow and culinary passion we’re challenging them to recreate a different Lavazza recipe every day (or as many as they can manage), from cappuccinos and lattes to coffee cakes and macarons.  Pitted against fellow coffee-loving bloggers, they’ll need to start serving those aces so they progress into the quarter and semi-finals; showcase their creative prowess and stylistic nature if they want to reach the grand final and win tickets to Wimbledon and a trip to Italy.  

If you’re a blogger and game for the challenge let us know as soon as possible and we’ll send you more details!

Get in from the rain and brighten up your weekend with a bright yellow Lavazza A Modo Mio Extra!

April 19th, 2012

Fed up of the washout weather? Add a touch of summer to your Sunday morning (fingers crossed the rain stays away for all those marathon runners!) and get yourself a brightly coloured Lavazza A Modo Mio Extra coffee machine. Compact and easy-to-use – and available in nine happy hues – these trendy capsule machines, with a built-in steam arm, promise the perfect espresso, cappuccino or latte come rain or shine; brighten up any dismal day with an authentic Italian experience at home.

Bright yellow Lavazza Premium A Modo Mio Extra, RRP £125, www.lavazzamodomio.co.uk.

The full range of Lavazza A Modo Mio machines are available at www.lavazzamodomio.co.uk, and other selected department stores such as John Lewis and Selfridges.