How are you tackling the ever-developing world of social media? Lots of brands are confused as to how to make it work for them, not to mention how to measure its commercial value. We came up with a consumer engagement campaign for Cadbury Twisted which has won numerous awards for its use of social media (including the just-announced 2009 SABRE Award for New & Digital Media). Consumers could live and breathe the brand, using their creativity and online network of friends and followers to be a part of the campaign, resulting in unprecedented levels of web activity and a 50% increase in visitors to the brandâs website. Mashable.com said, âWe have seen and heard about a lot of impressive social media marketing campaigns in recent months⦠but the most recent campaign from Cadbury may be the most creative idea yet.â
 If youâd like to talk to us about integrating social media with your PR campaign, get in contact.
