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Posts Tagged ‘Collection 2000’

Collection 2000 nails it at London Fashion Week

Wednesday, September 22nd, 2010

Kim Treacy

Our latest beauty crush is nail guru and beauty editor favourite, Kim Treacy, who has tamed the talons of a number of celebrities including Micha Barton, Pixie Geldof and Lily Cole to name a few.

The reason for our new obsession?

Firstly, the lovely Kim championed our favourite pinky-red shades in the new Collection 2000 Lasting Colour Nail Varnish at the Caroline Charles London Show at LFW, ensuring the ladylike models shimmied down the catwalk with pristine-looking nails to match their oh-so-now 50’s print florals silks, waisted dresses and volume skirts (love!).  And secondly, because we’ll soon be working with Kim to offer our favourite beauty editors the chance to re-create the hottest catwalks nail looks with a mobile manicure from Kim at their desk (form an orderly queue ladies!).

We’ll be sharing snaps of our editors’ newly manicured digits in the next few weeks so watch this space!  In the meantime, you can also covert Ms Treacy’s wonderful handiwork here.

Glamour Women of the Year tuck in to chocolate!

Wednesday, June 9th, 2010

The Glamour Woman of the Year Awards took place in Berkeley Square, London last night – and of course Focus PR was there in full force!  While we’d like to pretend that we were up for an Award (we can dream!), we were actually there doing some activity for Godiva. 

The awards wouldn’t be quite the same without the stunning Godiva hostess serving delicious chocolates on silver trays to the star-studded guests at the event, with Florence Welch (Florence and the Machine), Amanda Holden and Diana Vickers, to name a few, enjoying the irresitible selection. 

Guests went home loaded with their covetable goody bags, which included some of our beauty clients’ products (Collection 2000, Simply Wax and Elegant Touch).  We look forward to seeing the gorgeous Cheryl Cole sporting the latest looks from their ranges!

Celebrating a summer of colour with Collection 2000

Monday, May 17th, 2010

The sun may still be struggling to take up residence, but that didn’t stop our Collection 2000 team from hosting a ‘summer of colour’ press drinks launch at luxurious private members club, Home House, last week. Top beauty press were invited to drop in for a summery cocktail (or two!) and have a play with the latest product launches for the summer. They also got the chance to catch up with fashion makeup artist, Athena Skouvakis, who revealed some of the latest catwalk beauty trends for the summer. Press were really excited by all the fab new shades as well as our beach-inspired goody bags which were jam-packed with everything a girl needs to keep looking picture perfect this summer, including all the new products (of course), branded Collection 2000 towels and some super-cute pink kaftans from our latest label lust Mellissa Odabash!

Beauty Now and Company were two of the quickest to get their reviews up online, but we’re expecting lots more coverage soon! 

It was also great to hear that our client was pleased (nay, overjoyed!) with the event, emailing us the next day: “Just wanted to say a huge thank you from the Collection 2000 team for the event on Wednesday.  The venue was perfect, the setting was beautiful and the attention to detail that you all paid was amazing, from the ‘designer cocktails’ to the flowers and the photography – just perfect and the feedback from the journalists seemed to agree.  The PR results just keep getting better and better and attending events like this shows why.”