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We love product launches, especially when they include a selection of delicious pink cocktails. That’s exactly what our favourite beauty editors enjoyed at the preview of the new Paris Hilton by Elegant Touch nail and lashes last week.

Our lovely client Original Additions, the company behind brands like Elegant Touch and leading lash brand Eylure, has been working closely with the stylish socialite for the past few months to develop a fun and frivolous range of four nail and lash styles, which go on sale nationwide today (30 April). So you can only imagine our excitement at being able to throw a playfully pink party complete with Paris lookalikes, a pink lash and nail bar and hot pink canapés. 

Guests who attended the launch, including beauty editors from Reveal, Handbag.com, Cosmopolitan.co.uk and Closer magazine, left with a hot pink goody bag brimming with samples and a few special treats from Paris. 

Check out what some of the beauty bloggers are saying already….

Gossip Blender http://bit.ly/cOmE1d

Sky Showbiz http://bit.ly/aKxbja

Big Fashionista Blog http://bit.ly/cLClW6

Oh, and look out for the next issue of Cosmopolitan magazine for an exclusive Paris interview that we set up in glamorous LA – on newsstands 11 June. Now that’s hot!