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Posts Tagged ‘Focus PR’

Bad weather is bad for us and bad for Britain

Friday, May 11th, 2012

After more than a month of dreary wet weather (when spring should have been in her element and flip flops enjoying their first outing), everyone I spoke to, whether at work, the school gates or in the supermarket, complained of feeling “down”.  

Even the heartiest of souls, never usually prone to SAD or low mood, were feeling the negative effects of a lack of Vitamin D and too much mud.  All confirmed that the weather was influencing their mood and therefore their behaviour.  I was at the front of the queue researching holidays to exotic places I couldn’t afford, buying a new face serum that claimed it would make me glow and still filling my family’s plates with food to keep the winter bugs at bay (“Not more broccoli, mum!”).

The fact that my mood and behaviour were being partly controlled by dark clouds, coupled with reading alarming newspaper articles on how the poor weather was affecting retail sales in an already tough market, got me digging a little deeper into this phenomena.  (more…)

All in the presentation

Wednesday, May 9th, 2012

Lunch last Thursday was in a restaurant called Australasia.  Where would you expect Australasia to be located, other than underground in Manchester? 

And once inside there were more cool ideas:

The wine list was presented on an iPad so out of stocks instantly disappear.  And if you are interested in a particular wine you can read about the grower, the grapes, the vintages, the tasting notes before you commit…  The only problem was the branding: AA wine list.   Surely Alcoholics Anonymous would have had something to say about that?   

And how do you make water more profitable? Make it more appetising.  We ordered what was billed as cucumber water and what arrived was a tall glass jug of chilled water, complete with an entire cucumber and all its goodness sliced lengthways.  It tasted divine.  And if you’d prefer an alternative, how about water with oranges and Thai ginger, or lemons and limes? 

Simple, tiny, clever touches.

It seems that we’re not the only ones to be impressed.  Matthew Norman’s review in The Daily Telegraph was very complimentary:

“The food was consistently good, and with more rigorous attention  to detail would be outstanding. The menu is split between sushi, tapasy   dishes so beloved of restaurateurs for their profit margins, and main   courses. We went for four small plates and two mains, and enjoyed every one.”

Although unfortunately he didn’t like the iPad wine list much…. 

Raising money, thanks to Jimmy Choo and the London Marathon

Thursday, May 3rd, 2012

Adrienne at mile 25 (just behind the chap in red, looking at the camera)

While the team here are no doubt fed up of hearing me mention the words “running” and “marathon”, with a bit of luck I can get away with it once more by coupling it with how proud I was on Friday 20th April 2012 to have them as my colleagues. My reasons for this on other days could fill quite a few sides of paper, but the new reason that day was because we’d all congregated in our boardroom to raise money ahead of me running the London Marathon two days later for The Blue Cross, plus also Trina Day, our financial controller, running it for Beating Bowel Cancer – two charities close to our hearts. (more…)