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Posts Tagged ‘World of Welsh Lamb’

Chefs prepare for World of Welsh Lamb events

Monday, September 6th, 2010
From left to right; Sophie Wright, food writer of Easy Peasy, Francesco Mazzei from L’Anima, Cyrus Todiwala from Café Spice Namasté, Andre Garrett, Head Chef at Galvin at Windows and Joe Gray from Kenza Restaurant

From left to right; Sophie Wright, food writer of Easy Peasy, Francesco Mazzei from L’Anima, Cyrus Todiwala from Café Spice Namasté, Andre Garrett, Head Chef at Galvin at Windows and Joe Gray from Kenza Restaurant

A World of Welsh Lamb is gearing up for its launch on 8 September and last Friday saw the photo call bring together some of the top chefs who will be cooking up mouth-watering Welsh Lamb dishes for the public to sample free of charge. Francesco Mazzei, Cyrus Todiwala, Andre Garrett, Sophie Wright and Joe Gray posed in front of The Butcher in Leadenhall Market, a City of London Market which originally dates back to the fourteenth century. 

All the chefs dutifully posed, dispelling any myths of rivalry within the catering industry. Bringing their expertise to the grill at Leadenhall Market, these chefs are some of the top names in the business. Sophie Wright was one of the youngest head chefs in the country, taking control of the kitchen at Beach Blanket Babylon in London at the age of 20. Andre Garrett is Head Chef at Galvin at Windows and in 2002 won the Roux Scholarship. Francesco Mazzei and Cyrus Todiwala both run their own restaurants in London to critical acclaim whilst Joe Gray works with Kenza, the acclaimed Lebanese and Moroccan restaurant based in the heart of the City. 

After a few flashes of the camera the chefs headed back to their kitchens and The Butcher fired up the grill for another lunch service for hungry City workers.

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Consumer event bringing Welsh lamb to London

Saturday, August 28th, 2010

My first month at Focus PR has been action-packed, exciting and a challenge.  One of the first projects I have got my teeth stuck into is an inaugural event celebrating Welsh lamb coming into season.  A World of Welsh Lamb is a culinary extravaganza which will see six top chefs serving six signature Welsh lamb dishes on Wednesday lunchtimes between 8 September and 13 October in the heart of the square mile at The Butcher in Leadenhall Market. 

I’ve loved every minute of it.  I’ve spent the last three weeks talking to some of London’s finest chefs including Francesco Mazzel from L’Anima and Joe Gray from Kenza to entice them to take part in this exciting event.   The results of the team’s efforts speak for themselves.  Our line-up consists of:

  • 8 September – Andre Garret, Galvin at Windows
  • 15 September – Joe Gray, Kenza Restaurant (part of the Levant Group), cooking Muhammar
  • 22 September – Sophie Wright of UKTV’s Market Kitchen, BBC Food Poker, ITV Daily Cooks fame
  • 29 September – Anthony Demetre, Arbutus and Wild Honey, cooking slow cooked shoulder of Elwy Valley lamb with white coco beans
  • 6 October – Francesco Mazzel, L’Anima, cooking Lamb Salmoriglio with Quinoa
  • 13 October – Cyrus Todiwala, Café Spice Namaste cooking Kharu Gos

I’ve also been in the thick of the media liaison campaign, speaking daily with journalists from numerous London newspapers and magazines, as well as foodie titles and bloggers to secure editorial. 

If I’ve whet your appetite, make sure you are there between 12 and 2pm to sample the very best in Welsh Lamb.  Look forward to seeing you there!

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