Blog » zero emissions http://blog.focuspr.co.uk Consumer lifestyle PR: what we do and what we're thinking about Tue, 10 Jan 2012 11:45:34 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Consumer launch of world’s first electric 4×4 http://blog.focuspr.co.uk/luxury-and-lifestyle/consumer-launch-of-worlds-first-electric-4x4/ http://blog.focuspr.co.uk/luxury-and-lifestyle/consumer-launch-of-worlds-first-electric-4x4/#comments Wed, 28 Jul 2010 21:18:41 +0000 admin http://www.focuspr.co.uk/blog/?p=476 We’re loving the latest, greenest addition to our client portfolio – clean technology company Liberty Electric Cars. The British company has completed testing on the world’s first luxury high-performance, pure electric 4×4 and we’ve has been tasked with announcing the launch of the vehicle to the consumer media.

Liberty’s new and unique world-beating technology enables the re-engineering of existing luxury 4×4 cars into 100% pure electric vehicles that perform as well than any combustion-engine equivalent available on the market today – something that had never been achieved before. 

Our work with Liberty began back in June in Newcastle-upon-Tyne (the centre of excellence for electric vehicle development) in what can only be described as monsoon season! We battled gale force winds and torrential downpours to film the car during the testing stages and capture interview soundbites with the company’s CEO and MD.

On our return to a much sunnier London and upon completion of a full press pack – including press release, images and film footage – we released the news of the launch to the media. Coverage has followed in a wide range of titles, from The Daily Telegraph to iGizmo and MSN Cars, and requests for test drives are coming in thick and fast. Watch this space for developments as the car is going into production in October.

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